Don't Drink Yourself Fat.

New York State has shelved the idea of a tax on sugary sodas and juice drinks. But New York City's public health officials opened a new front in their struggle against high-calorie beverages on Monday, unveiling an ad campaign that depicts globs of human fat gushing from a soda bottle.

"Are you pouring on the pounds?" asks the ad, which urges viewers to consider water, seltzer or low-fat milk instead, and warns: "Don't drink yourself fat." The ad - which cost about $277,000 to develop over three fiscal years, including money for creative work and focus groups - will run in 1,500 subway cars for three months. (The $90,000 cost of the subway advertisement comes through a private donor, the Fund for Public Health in New York.)


http://www.nytimes.com/imagepages/2009/09/01/nyregion/01fat.ready.html